Have you ever driven past a business and been drawn in by an eye-catching sign? Perhaps you've been deterred by poor or non-existent signage? If so, you're not alone. In fact, a 2021 survey found that almost 4 out of 5 respondents have had trouble finding a business due to poor signage or no signage, and over 76% of respondents had visited a store or business due to attractive signage 1 . This is a testament to the power of effective signage, which can serve as a silent salesperson that maximizes your business potential.
Signage acts as a silent salesperson, constantly at work promoting your business. It does this by branding businesses, providing information about products and services, and pointing customers to exact locations 2 . A well-designed sign can not only draw new customers into your store, but also leave a lasting impression that encourages customer loyalty.
Effective signage starts with thoughtful planning. This is where Dualite's 75 years of industry experience and a dedicated team of consultants, project managers, engineers, artists and manufacturers come into play. They'll help you nail down key details, like what message you want to convey, where your sign should be located for maximum visibility, and what design elements will best represent your brand.
Once a comprehensive plan is in place, particularly when the project involves a brand refresh, the introduction of new materials or colors, or a new build, Dualite's team advances to prototyping. This step involves crafting a full-size, detailed version of your sign, allowing you to envision how it will look in its actual environment. It's an invaluable phase in the process, ensuring your sign aligns with your expectations and is set to make the powerful impact you desire.
One crucial aspect of effective signage is maintaining brand consistency across multiple locations. Keeping colors, shapes, and other design elements consistent in your signage and branding graphics is critical in establishing a recognizable brand identity. According to Forbes, brands are built through the consistent delivery of the brand promise through all stakeholder touch points, and it is this consistent, desired experience that builds trust. Trust, in turn, forms the foundation for customer loyalty and promotion 3 .
Signage plays a crucial role in enhancing the customer experience. In fact, almost 85% of consumers indicated that they found themselves drawn to bright and colorful signage, and over 83% stated that text is an essential element of good signage 1 . An attractive, well-placed sign can enhance the customer's experience, build trust, and encourage loyalty.
Dualite's team has hundreds of years of combined experience in each department. This wealth of knowledge and experience will be invaluable in helping your business make the most of its signage. Whether you're a small local business or a large corporation with multiple locations, Dualite has the expertise to help you create effective signage that maximizes your business potential.
Signage is far more than just a way to identify your business location; it's a powerful marketing tool that can have a significant impact on your business's success. From planning to prototyping, maintaining brand consistency, and enhancing the customer experience, every step matters. Let Dualite's experienced team guide you in leveraging the power of effective signage to unlock your business's full potential.
services@dualite.com | 513-724-7100