Manufacturing Unit

“I ensure the highest level of customer service is provided to boost awareness of the Dualite brand”

Doug Hechler

Director Of National Sales

With over two decades of marriage to my wonderful wife Tina, family is at the heart of everything I do. We're blessed with three incredible sons, who bring joy and energy to our lives. My passions extend beyond home, including a love for exercising, exploring new places, and immersing myself in different cultures during our travels to Europe.

When I'm not navigating the fairways on a golf course, you might find me sampling the latest offerings at local craft breweries—a testament to my appreciation for finely crafted brews. Working for a family-owned business like Dualite aligns perfectly with my values, fostering a healthy work/life balance that I cherish deeply.

Implementer In Action

I turn ideas into actionable plans, always working to implement new strategies that improve processes and drive success.

New to the sign industry, but not to leadership. With 5 years in signage under my belt and a wealth of executive experience from the nonprofit sector, I bring a unique perspective to the table. My background has equipped me with transferable skills that apply across industries, allowing me to face challenges head-on as opportunities for growth, learning, and continual improvement.

My passion lies in business development, where I combine a keen aptitude for customer service with a strategic mindset to build and nurture successful business partnerships. Working at Dualite is particularly rewarding because of the company’s unwavering commitment to delivering top-quality signage and exceptional service.

As Director of National Sales, I have the privilege of leading and supporting our entire sales team, including the Manager of Account Services, the Business Operations Manager, and our outside sales division. My role involves guiding the team, developing and overseeing sales strategies, and ensuring that we consistently meet and exceed our clients' expectations across the nation.

Achieving Quality Through Collaboration

"I’m proud of the impact I’ve made in just five years and my reputation as a dependable leader at Dualite."

In my five years at Dualite, I've been fortunate to lead and implement numerous changes and upgrades. From streamlining processes across various departments to mentoring and elevating employees into higher positions, these improvements have strengthened our overall efficiency and team dynamics.

Ensuring the highest level of customer service is a top priority, helping to boost awareness of the Dualite brand. One of my proudest achievements is collaborating with the sales team to implement a new longboard program. This initiative has been successfully integrated into many recent installations, significantly enhancing curb appeal for several of our clients.

Clients testimonials
Success stories

"Over the past five years, I’ve been dedicated to driving success through innovation, collaboration, and a commitment to excellence—delivering impactful results for our clients and fostering growth within the team."

Get in touch

Ready to implement fresh ideas for your brand? Let’s connect and make it happen!